Xiaomi — Retail Experience
Our approach
We kept the room white and quiet so that the brand colour and the devices carry the space. From the street, a full-height glass front under an illuminated “Authorized Service Center” sign and the orange Mi logo shows the whole room at a glance. Inside, a backlit Xiaomi mark on the back wall gives an immediate focal point; light panels in timber frames present the current product series (the 12T Series in the photographs); a counter with chairs runs along the back wall for service conversations, with upholstered poufs for waiting and a separate table for longer appointments.
A customer-service boutique has to do two jobs in a small footprint: show the product range clearly and give customers a comfortable place to be helped. The space also needed to look like Xiaomi — clean, light, and led by the orange logo — and to be easy to keep tidy and to update as new devices arrive.
Final results
The finished center is bright, orderly and unmistakably Xiaomi: readable from the street day and night, with distinct places to browse, wait and be served.
